Meet Selva Ganapathy, Social and Community Support Manager for MYOB.
Selva is passionate about people and the planet. Both revolve around and are anchored to the community. Community building comes naturally to him and he has built communities for over 20 years.
He started building a community of volunteers for a non-profit and learned several skills through that. The desire to be with people and make the world a better place wants him to be in this space.
He transitioned from building communities for non-profit to for-profit in 2018. He also runs a community consultancy called ‘Community Simplified’ to help businesses build communities.
At Swarm this year, Selva will be talking us through how to reengage a support community.
What’s unique about working on your community?
The unique thing about working with my community is that I am totally new to support community and I am totally new to MYOB products. Before joining MYOB, I had never used MYOB products or services. In fact, that is the beauty of the community space.
What’s your favourite community right now and why?
Canva. I have always been a fan of Canva, their mission and vision and how they help people. My values align very much with Canva’s and their community’s values. I love this space 😃
What do you consider the most exciting thing about the community management space today?
You get to work with people across the globe. You understand, empathise, learn and share. I think globally the community industry is growing and businesses are sensing the need of being and staying closer to the community. Instead of building for them, the future is going to be built with them and I am excited for this to grow further.
What do you consider the most challenging thing about the community management space today?
One is the lack of understanding. Also, businesses don’t invest much into the community building space. They always see short term ROIs and fail to provide adequate support and resources to those who build communities within the business. It is also equally challenging to put definitive metrics across all communities that can give you a specific ROI value.
What are you reading/watching/listening to right now that all community professionals should read/watch/listen to?
I read Evan Hamilton’s, Threado’s and the Community Collective’s newsletters without fail.
I am not too much into watching and listening though 😃.
I am also planning to produce a podcast through ‘Community Simplified’ where we want to break down community building into simple tasks. Watch out for that.
Why should community peeps come to Swarm?
A community that comes together to learn and share would grow and I find that Swarm is a great place for it 😃.