Meet Pritika Sachdev, Senior Community and Content Manager and avid gamer.
Pritika fell into community managing shortly after she graduated from uni. She studied game design, and community management felt like a great way to get to know players as she moved into that industry.
She ended up staying as a CM, loving her role getting to talk to community members all day within the games industry. She left games in 2020 and joined Quiip, though she still dips my toes in when she can!
At Swarm this year Pri will talk us through the ways the cosy movement is influencing community management.
What’s unique about working on your community?
At Quiip I get to work on so many different communities! From mental health platforms, to corporate comms, each client has different needs and I love the challenges they each present.
At Moonlight in Garland, where I’m currently freelancing, I love the challenge making gamers care about our game. Video games are a saturated market, filled with passionate players, we’re constantly trying different events and behind the scenes content to keep them engaged.
What’s your favourite community right now and why?
I’m in a private discord server filled with fanfic writers where we all trade writing tips, encourage one another, and of course send memes daily.
What do you consider the most exciting thing about the community management space today?
I feel like many people have changed the way they communicate online since lockdowns and the (Covid-19) pandemic. There’s now a fracturing happening, where people are moving away from big-tech giant spaces like Twitter and are wanting to make their own.
What do you consider the most challenging thing about the community management space today?
Trolls and hate. The absurd amount of hate speech, which is allowed online without consequence, is ridiculous. Trolls are targeting people at an alarming rate and moderation tools are finding it hard to keep up with banning/muting.
What are you reading/watching/listening to right now that all community professionals should read/watch/listen to?
I recently read “The Art of Gathering” by Priya Parker which I found a fascinating insight into building communities and gatherings. I also recommend reading Victoria Tran’s blog or newsletter. She shares some awesome insights around community management.
Why should community people come to Swarm?
The exchanging of ideas! I’ve only experienced Swarm digitally, so this will be my first in-person conference and I’m so excited! If it’s anything like the virtual conference, there was a sense of community (hah!), sharing ideas and just being invigorated that we get to go through this together.