SCHEDULEPlease note swarm is on a Wednesday with two optional workshops on the Thursday.
To attend the workshops please purchase a separate workshop ticket.
- 08:45am - 09:00am
- 09:00am - 09:30am
Community Custodians: Australian Communities in the year 2020.
Drawing on the work done preparing young people to become responsible digital citizens, alongside experiences gained managing communities of young people this talk will consider what Australian digital communities will look like in year 2020. Communities will be devised, contributed to and managed by people who are digital natives and whose experiences with the world have always (and only) been informed by living in a digitally connected world.
How will notions of privacy, gaming, online behaviour, user experience and user expectation be different for a generation who have learned how to navigate around an iPhone by the age of three? More excitingly, how will these experiences inform the ways that the next generation of community managers create online digital experiences in the year 2020?
This talk will:
* pose all these questions and more
* answer very few of them
* argue that we are just looking after of our children’s digital communities until they take over
* talk about our responsibilities for tending these digital communities until then.
- 09:35am - 10:15am
Origins of Online Community
Online community began as a fusion of two cultural revolutions that were both concentrated in the San Francisco Bay Area in the 1960s, 70s and 80s: networked personal computing and what is commonly called the “60s counterculture.” It all came together in the mid 1980s at The WELL, the first online social network to self-identify itself as an “online community.” At the beginning of 1986, John Coate was hired as the Marketing Director. Lacking funds to actually market, he set about doing whatever he could to make the experience so meaningful to the people using it that they would market it and make it grow. Essentially his day-to-day job became building community among the users. In the process he became the world’s first online community manager. John learned about what does and does not work in group dynamics from living most of his adult life as a member of the biggest commune in America. In this talk John will show how his experience dovetailed with the historic trends in technology and society and created a way of managing online community that led to Wired Magazine naming The WELL as the “world’s most influential online community.”
- 10:20AM - 10:45AM
Social: The Key Element to any Well-Connected Organization
Over the past two years not-for-profit Australian healthcare organisation NPS MedicineWise has grown significantly and launched an ambitious new strategy to develop new markets, products and services. For NPS, social media has always been a key element in building new relationships and sharing knowledge with Australians externally but as they grew, NPS needed to find a way to keep the company connected internally as well.
As the Internal Communications Advisor, Maya Corfield was instrumental in making NPS’ journey to bring social inside the organization. Through communities and social sharing they are now connecting employees across four different states most importantly capitalizing on the talents and expertise from its 250 employees.
Join Maya as she shares her story and gather ideas on how successful internal communities can:
- Drive leadership engagement
- Generate innovation and ideas on new products & services
- Facilitate sharing knowledge
- Drive engagement through recognizing staff achievements
- 10:50am - 11:20am
Brought to you by the excellent folk at BuzzNumbers, who know that community management and coffee goes hand-in-hand!
- 11:25am - 11:55pm
Beyond Professionals: Young people supporting each other online
With traditional service delivery struggling to meet the needs of young people’s mental health issues, the Inspire Foundation looks toward new technologies and online communication to provide information and support to young Australians going through tough times. Sophie will discuss how over recent years ReachOut.com has evolved to utilise multiple online channels – including a peer-led online community and social media channels – in its approach to mental health promotion, prevention and early intervention. These spaces provide a safe, moderated place for young people to ask questions, discuss difficulties and learn from and support each other. Key to the success is managing and supporting a group of 18 volunteer youth moderators. Sophie will share tricks of the trade in recruiting and engaging the right group of volunteers to become community leaders and supporters.
- 12:15pm - 12:45pm
The World’s Biggest Social Media Team
** Pre-recorded video presentation** Get a firsthand look at how Tourism Australia quickly became the #1 destination on Facebook, Instagram and Google+ by harnessing millions of advocacy globally. In this session Jesse will share:
· How Tourism Australia turned their social platforms over to their fans who send in hundreds of photos every day
· How to partner with key influencers to create exponentials results
· How sharing insights is the key to gaining internal and industry allies
· The importance of having the right systems in place
· How an 18 character text update on Facebook made international news
· An update on the latest activities from the social media team
- 1:00pm - 2:00pm
- 2:00pm - 2:30pm
Technology, Engagement and Brand Protection
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
- 2:40pm - 3:20pm
How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Communities
If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities?
These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community.
This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.
- 3:20pm - 3:50pm
A hat tip to the clever folk at Dialogue Consulting for sponsoring swarm again!
- 4:00pm - 4:45pm
Facilitated by Scott Drummond (Host Sydney), the panel will get discussion flowing from the floor. Panellists: John Coate (WELL), Keith Cowell (Social Instinct) and swarm co-founders Alison Michalk (Quiip) and Venessa Paech (REA Group). Have your pointy questions prepared and join the discussion!
Thanks & Drinks
A moment to mark the occasion and thank all those who made it possible. Then, drinks & merriment! A big thanks to our drinks sponsor Social Instinct.
- 09:30am - 12:30pm
Workshop A – The Other Side of the Coin: Social Media legal risks in 2013, and how to manage them
Understanding the current rules of the game is not just ‘best practice’. Navigating them can only enhance community engagement success. In this workshop, Natalie Hickey, Lawyer and Partner at King & Wood Mallesons will:
· Share observations and themes from the last 6 months of working closely with clients in the social media space;
· Bring you up to date on the activities of Australian regulators;
· Predict ‘where to from here’, based on overseas legal developments;
· Identity and explore methods for navigating risk areas; and
· Help you prepare your own scorecard to assess the effectiveness of your organisation’s social media compliance structure.
- 09:30AM - 12:30PM
Workshop B – Commercial modelling and testing
Communities can be commercialised in a variety of well documented ways.
But how do you know which is right for you?
And what’s the plan once you have?
Bringing recent case studies to the floor, Kelly will lead an interactive session with participants to identify, map and apply the commercial model most suitable for their community, examining how to test and iterate within that process.
Workshop attendees should leave with an understanding of the practical roll out of key models, which is appropriate for their needs, and how to take their understanding from insight to action.
- 02:00pm - 05:00pm
Workshop C – Offline community management & the participation economy
Offline Community Management: Part 1
As all community managers know, online engagement is more than Facebook and Twitter. As the methods of online participation continue to mature, we’re seeing a return to offline community, from Meetup to Etsy, providing far deeper engagement.
What are the opportunities and how can community managers best leverage?
Participation is the new consumption: Part 2
Online communication and social media has radically changed marketing and how we communicate forever. They are also having a massive impact in the way we do business, how government delivers services and the way we live as a society. Often termed the #neweconomy these models are set change everything, and could even help solve some of our big, global problems.
Some of the emerging trends and opportunities: Gov 2.0, crowdfunding and peer to peer lending, the maker movement, co-design and business with purpose.
What does this mean for you and the communities you manage? How can you take advantage, encourage participation, and build stronger, more engaged communities? What does this mean for you as a community manager and your role in the future?
- 02:00pm - 05:00pm
Workshop D – How to Build Bigger, Better, And More Active Communities
During a 3-hour intensive workshop we’re going to take you through the process of developing a community from scratch and increasing the levels of growth and activity in existing communities. Whether you’re just starting a community you need to succeed or whether you want your current community to be bigger and more active, this workshop will help.
This workshop will cover:
• The process of developing and refining a community concept that explodes to life.
• Proven tips for getting a community to critical mass.
• Growing a community through direct invitations, referrals, and promotion.
• Manipulating social sciences to increase levels of activity.
• Interactive sessions where we help you refine your ideas.
This also includes our own scripts, templates, and resources for helping you plan your community effort.