Australia's Community Management Conference

SWARM 2015
2nd & 3rd SEPTEMBER
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Our Speakers

Tim Hanslow

Community Care Officer, Vodafone Australia

James Kliemt

Senior Digital Media Officer, Queensland Police Service Media

Cherry Baylosis

Online Community Engagement Specialist, SANE Australia

Venessa Paech

Swarm Co-Founder

Amber Robinson

National Parenting Editor (Essential Baby & Essential Kids) Fairfax Digital

Joe Cothrel

Chief Community Officer, Lithium Technologies

Stephen Von Muenster

von Muenster Solicitors & Attorneys

Luke Buckle

Community Manager, Houzz

Jonathon Hutchinson

Lecturer of Online Media at University of Sydney

Caty Kobe

Head of Community, Square


Swarm Single-Day Pass
$499.00 AUD

SAVE $200

Limited tickets available

Workshops not included

Book Now
Swarm Two-Day Pass
$999.00 AUD

SAVE $200

Entire conference

Morning & Afternoon Workshops

Limited tickets available

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Swarm Workshop – TBC
$280.00 AUD

Single Workshop

Learn from the pros

Ask all your questions

Book Now


The University of Sydney

Law Foyer, Level 2, New Law Building F10 

Eastern Avenue, Camperdown Campus

The University of Sydney NSW 2006

Swarm 2015 Schedule

Day 1
02 Sep 2015
Day 2
03 Sep 2015


Venessa Paech

Creating relationships with content, community & commerce

Unpack the new model of community powered start ups and the community management techniques they demand for set up and long-term success.
Luke Buckle

Reimagining Customer Support Communities

Join this talk to explore different ideas for driving more engagement, and increasing member satisfaction in the context of great customer support.
Caty Kobe
10:30 - 11:00

Morning Tea

Community Manager as change agent

How can community builders and thinkers act as more effective change agents - within our own communities, and in the network of communities beyond.
Jonathon Hutchinson

Stephen Von Muenster

Stephen Von Muenster

Community metrics: rates and ratios

Community platforms typically have hundreds of metrics, but which ones are the most useful in assessing and improving performance?
Joe Cothrel
12:50 - 13:50


Lightning Talks

5 short talks from 5 fascinating amazing community thinkers, builders and practitioners who get stuff done and colour outside the lines. They have 10 minutes to thought bomb you.

Crime doesn’t pay, but breaking the rules does

Go behind the scenes of the world's most famous police social media presence and learn how and why an unorthodox approach has worked for a command and control organisation.
James Kliemt
15:05 - 15:35

Afternoon Tea

Debate: Will the role of community manager exist in 10 years time?

Two teams of social mavens, including Swarm speakers, battle it out around this big question.

Could your community survive without you?

Can your community survive without you? Is this is a good thing? And how do your community management methods determine whether it will co-exist or splinter?
Amber Robinson


Guided discussion between all presenters & Swarmees.
17:00 - 18:00

Close & Drinks

Workshop 1 – The Quintessential Workshop On Measurement & ROI

Metrics, and measurement, and math... oh my! Regular measurement and reporting are critical to a community manager's success.
Joe Cothrel
Caty Kobe
10:20 - 10:40

Morning Tea

Workshop 1 Continued

Joe Cothrel
Caty Kobe
12:00 - 13:00


Workshop 2 – Building Safe Online Communities

This workshops combines, practice research and theory to better equip community and social media managers with skills to build co-operative and psychologically safe online communities – essential building blocks for any social online spaces.
Cherry Baylosis

Workshop 3 – Tactics & Techniques for Successful Customer Service Communities

Tim Hanslow will guide you through how to build a successful community operational model for customer service that can be applied to any businesses or organisation.
Tim Hanslow
14:20 - 14:40

Afternoon Tea

Workshop 2 Continued

Cherry Baylosis


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What is Swarm?

Australia’s only online community management conference connects established experts with new talent for two jam packed days of ideas, inspiration, insights, best practices, networking and collaboration.

Swarm grew out of the Australian Community Management Roundtables, founded in 2009 by Venessa Paech. Venessa teamed with co-founder Alison Michalk in 2011 to create Swarm – the first event of its kind in the Asia Pacific region.

Swarm brings together professionals from many sectors and walks of life, with a focus on actionable insights.


Alison Michalk is CEO of Australia’s leading specialist community management company Quiip, with a global team of 16 Community Managers. She is the former Community Manager of Australia’s largest online parenting forums (Essential Baby/Fairfax).

Venessa Paech leads global communications and PR for the 5 million community members at Envato. Previous roles include Senior Manager of Community & Content at REA Group ( and Head of Community at Lonely Planet, where she managed iconic online travel community, the Thorn Tree.

Swarm_048-300x200Both have extensive experience designing, building and managing successful online communities for a diverse array of public and private organisations. They are passionate about supporting the online community management industry, via industry events, training, mentorship and more.

Swarm all year long

Swarm isn’t only a two day experience. Stay connected to the Swarm community year round by signing up to the Swarm mailing list. We’re building something together and all community builders, thinkers and doers are invited.